Their forward-thinking technology and telephony solutions makes them an invaluable business partner. They listen, they understand, they deliver.Mark Bower-Dyke, Chairman, Be Wiser.
CCL has built its business on the creation of innovative and dynamic telephony and software solutions that enable it to efficiently manage inbound and outbound offline and online leads. Increasingly Inphosys, CCL's in-house IT team, is being asked to develop, deploy and manage these systems for other companies.
These applications form our Prospect Optimisation & Trading (POT) services offering and are now being used by many insurance providers, having initially been deployed to complement and enhance CCL’s own offline and online lead trading solutions. Their benefit, however, has been extended to incorporate the wider world of prospect management and lead optimisation, regardless of lead source.
These POT services have been created and deployed specifically for general insurance personal lines providers with a single-minded goal:
To improve the efficiency of insurance providers' lead management operations.
This is turn leads to increased profitability and a better customer experience.
All POT services are cloud-hosted, web-based applications that can be easily adapted to complement any broker or insurer system. POT solutions already created and deployed include:
POT services are continually evolving to meet customer requirements and the flexibility of the core POT "engine" is allowing us to work with our partners to develop new services to deliver ever-improving performance and profitability.